Eat ice cream with no guilt?

The new Haagen Dazs commercial at least gives some attention to the issue of the decline of honeybees. I think they are making a new flavor (honey I think?) that will fund research to help research the problem.

The commercial is really cute though but I wish it had more information! How do we save the bees? Stop the mysterious wind that is ripping them from the flowers while the two sing to one another? No web address at the end or specific product? Well that's the result of working with the consumer attention span.

While I don't know enough about the issue, it seems sort of an odd mouthpiece for the issue. I guess someone had to do it.